The sound of speed, visualised: two brand films translate data back into what driving Maserati is – a powerful sensorial experience.

A generative visualisation of raw audio and data recordings, recorded live during Maserati Trofeo races, letting parameters like speed, acceleration and the drivers heartbeat reflect in close-up shots of the GranTurismo MC.

: FIELDxMaserati SensingSpeed 01 by FIELD.IO
: FIELDxMaserati SensingSpeed 02 crop by FIELD.IO
: FIELDxMaserati SensingSpeed 03 by FIELD.IO
: FIELDxMaserati SensingSpeed 04 by FIELD.IO

Credits

Produced by

FIELD

Commissioned by

H-ART

Client

Maserati S.p.A.

Creative Direction + Design

Marcus Wendt

Animation

Cai Matthews

Sound Design

Audionerve

Production

Vera-Maria Glahn