Six film studies on how we perceive and navigate the new hybrids of real and virtual landscapes – created for the launch of Diesel’s new NYC flagship store.

In six scenic films, the habits of our busy digital lifestyles clash with epic natural beauty, and wild landscapes reveal a substratum of CG.
Shot on location in Wales, film and photo shots have been augmented with in-camera visual effects, light projections, glitches and digital treatments.

: FIELDxDiesel NewNatures 03 by FIELD.IO
: FIELDxDiesel NewNatures 05 by FIELD.IO
: FIELDxDiesel NewNatures NYC-03 2x3 by FIELD.IO
: FIELDxDiesel NewNatures NYC-05 2x3 by FIELD.IO


Produced by


Commissioned by

Diesel S.p.A.

Creative Direction

Marcus Wendt 

Filming + Photography

James Medcraft

Design + Animation

Paul Brenner, Ryan Dzierzek, Yonni deHaar, Nicolas Nahornyj

Effects Development

Tim Bacon

Sound Design

Simon Pyke


Valtteri Laihanen

Executive Production

Vera-Maria Glahn

Retail Design