“Every day, we produce two and a half quintillion bytes of data. It is the raw material of our digital society, the most powerful natural resource on earth.
But all the data in the world means nothing if we can’t refine it, trust it and transform it into insight. To see patterns, to anticipate change and give us the confidence to act.”
As visual identity for the AI + Data campus at IBM’s Think conference, Generation is inspired by the vast quantities of information processed by the powerful systems of IBM Watson. Millions of data points, at first seemingly uncontrollable, until patterns, structure and insight emerges.