: adidas hero header 20 by FIELD.IO

STAN SMITH MYLO™ – MADE WITH NATURE

For adidas Sustainability, FIELD.SYSTEMS directed the visual identity for a global innovation launch: combining Ultra High Resolution Drone photography with bespoke CGI Artworks, and footage shot in the secret labs, to tell the story of STAN SMITH MYLO™: the reinvention of an icon and the innovative process steps involved in producing a world’s first shoe that’s Made With Nature – Mycelium.

: 22 FIELD adidas Mylo Product Nest Crop 1 by FIELD.IO

The STAN SMITH MYLO™ concept shoe is a pinnacle exploration into creating products that are truly Made With Nature – using Mycelium, the complex latticework of underground Mushroom fibres.

A collaborative journey with adidas Sustainability to define a new visual language – future-positive metaphors for an evolving world, and a circular future.

: 4 FIELD adidas Mylo Mushrooms Closeup 2 by FIELD.IO
: 18 FIELD adidas Mylo Forest Mountain by FIELD.IO
: 25 FIELD adidas Mylo Material Closeup 2 by FIELD.IO
: 9 FIELD adidas Mylo Material Palette Crop 2 by FIELD.IO

Innovation

Pioneering innovations made possible through partnerships with Mylo™, a sustainable alternative to leather and Bolt Threads™, a biotechnology company committed to creating next generation advanced materials.

A more renewable alternative, an ‘unleather’ – made from mushrooms that has rapid growth and scaling capabilities.

: 24 FIELD adidas Mylo Material Closeup 1 by FIELD.IO
: 16 FIELD adidas Mylo Material Flow by FIELD.IO
: 11 FIELD adidas Mylo Mushroom by FIELD.IO

Regenerative Design

Taking inspiration from nature, from something that was billions of years in the making – Mycelium, in a resource constrained world, offers a glimpse into the future of material innovation: an End to Plastic Waste.

New Metaphors: For the Known and the Unknown

Understanding innovation – how fast-growing mushrooms can transform into a durable material – was our starting point:

The process steps of spawning, growth, harvest and process are transformed into new metaphors, and future-positive aesthetic – without giving away the secret recipe.

A Multi-Media approach to identity to convey science, nature and humanity – the known and unknown.

: 2 FIELD adidas Mylo Roots Closeup by FIELD.IO
: 7 FIELD adidas Mylo Spawn by FIELD.IO
: 20 FIELD adidas Mylo Forest Birds Eye by FIELD.IO

To document areas of natural beauty with aerial drone photography, in the middle of European winter and with travel restrictions worldwide, we tapped into FIELD’s global network of trusted collaborators: working with Japan-based
SOS in Belair allowed us to utilise talent on the ground with no unnecessary travel accumulated.

“This is larger than sports, this is for our future.”

adidas, ANNUAL REPORT 2020
: 22 FIELD adidas Mylo Product Nest Crop 1 by FIELD.IO
: hero by FIELD.IO

Credits

Commissioned by

adidas Global Brand Design

Executive Creative Direction

Marcus Wendt

Creative Direction

Mike Hughes

Client Director

Vera-Maria Glahn

Production

Jamie Raap

Art Direction

Davide Piscitelli, Clara Terne

Editor

Raquel Caro Nuñez

CGI

Dan Hoopert, Julian Braun, Misha Shyukin

Music

Kling Klang Klong

VO

Luisa Wietzorek

Videography + Photography

SOS in Belair